• Novel ideas are accepted after they are more familiar. Link your new ideas to something known (e.g., Lion King = Hamlet with Lions)
  • Speak to disagreeable people who share your methods.
  • If too radical of an idea, reframe or find more conservative friends to lay the change.
  • Don’t try to “calm down”, easier to go from “nervous” to “excited” than to neutral.
  • Dissenting opinions are helpful if authentic, even if wrong.