Google Product Management Interview process and preparation

I get asked this question a lot. How’s the Google PM interview process? How do you prepare?

I must admit, it is a lengthy and convoluted process. Below I distilled everything that I learned about the process before becoming an employee or going through the process myself. This is all information found online in generally available sources (e.g., Quora) so nothing I learned while under an NDA.

First, an overview of the Google PM interview process as of 2017.

  1. Submit your resume (or get referred).
  2. 30-minute phone screening with a recruiter.
  3. 45-minute phone interview with a Product Manager.
  4. 5-hour on-site at Google offices.
  5. Hiring committee review
  6. Team matching process
  7. Pre-review Committee
  8. SVP review

That’s a whole lot of steps. Here are the interesting bits on each of those.

Step 1. Submit your resume / Get referred

A few articles mentions that Google receives over 2 million resumes each year [1], maybe as high as 3 million in 2014 [2].

So, how do you cut through the noise? Get a friend already working at Google to refer you. It’s the easiest way. Also, make sure your resume is sharp by following pro tips. [3]

One thing that I’ll stress is this tip: ” If you’re applying through an ATS, keep to the standard formatting without any bells and whistles so the computer can read it effectively.”

You’d be surprised at how many resumes are never looked at just because a computer system wasn’t able to parse out the information properly.

Step 2. 30-minute phone screening with a recruiter. 

If you’re resume is selected as a candidate, you’ll get an email from a Google recruiter to schedule a 30-minute review of your background and ask some high-level questions. The recruiter will try to match you to an open position for which you may be a good fit.

Preparation for the recruiter screening

Be ready to discuss your background, skillset, and anything that’s on your resume. The recruiter may screen you out if they don’t think that you have the right skills for a position or the right attitude.

Step 3. 45-minute phone interview with a Product Manager.

Assuming that the recruiter thinks that you’re a good candidate for PM, the next step is a 45-minute phone interview with a current PM.

Preparation for the PM phone interview

The interview questions can vary a lot. I recommend that you read over the book “Cracking the PM Interview” [4] as it was an amazing resource to me.

Google loves seeing how you think about problems in action. Most interviews focus on working through a problem or hypothetical situation. The critical piece here is to talk through your reasoning. Write down each step and describe it out loud to your interviewer so that they can follow. Practice is important, in particular having reference frameworks for different product types. I picked a few practice questions from each area within the “Cracking the PM Interview” book and worked through them simulating an interview (speaking out loud as I went through the problem.) I also had a friend quiz me on these and give me feedback.

Tip: you want to be mindful of time, but it is more important to explain your reasoning and write it out clearly as you work through situations and problems. Your interviewer will nudge you if you’re taking too long, and will help you move along. This is OK and far better than your interviewing not understanding how you reached a solution.

Step 4. Onsite interview at a Google office.

This is the most difficult step in the process, but the preparation for it is pretty much the same as for step 3 (the phone interview). The one additional consideration is to ensure that you review all of your computer science fundamentals if you haven’t yet, since you’ll have one technical interview with a Google engineer. During the technical interview, it will be crucial for you to show your understanding of data structures, software design, system architecture, and more.

Outside of the technical interview, the rest of the interviews are pretty much a deeper view into aspects that might have been covered during the phone call (analytics, product design, marketing, etc.) You will also have lunch with a Googler. The lunch is more relaxed and not an interview, but your lunch buddy may submit feedback that may be factored in the overall decision.

Step 5. Hiring Committee review

You don’t do anything here. You just wait to hear back. The hiring committee is in charge of reviewing all of the feedback from your interviews so far and providing a hire/no hire recommendation. The way this works is as follows:

  • Each of your interviewers submits a report detailing what was covered during your interview. This includes a summary of the questions they asked, your answers, and their evaluation of your thought process and answers. They also give a recommendation based on this. Your interviewers submit this information independently, that is, they don’t talk to each other about you at all.
  • Each member of the hiring committee reviews all of the feedback from the interviewers and give an overall score to your application. This ranges from 1 (no hire) to 4 (hire). A score of 2 is a hesitant no hire, while a 3 is a hesitant hire.
  • During the hiring committee review, the committee approves those candidates that got mostly 4s and no 1s or 2s. Rejects those that got 1s and 2s. And discusses those in the middle (maybe a 4 and some 2s, etc.) The higher the spread in the reviewers ratings, the more likely it is that it will be discussed.

Getting the hire recommendation from the hiring committee is a feat in and of itself, but it’s not the end of the process.

Based on various answers by prior hiring committee members and recruiters, about 10-20% of people that make it to hiring committee review get approved to move forward. [5]

If you do get the thumbs up from the hiring committee, it looks like you have about a 90% chance of getting the final offer. So, at this point, you don’t yet have a Google offer. [6]

Step 6. Team matching process

After the hiring committee approves your job application, you become a candidate to meet managers to get matched to a team. Your recruiter will talk to you about your interests first, if they haven’t already. The recuiter reaches out to managers with PM openings in their teams if they align with your interests. The managers get your resume and interview feedback. For those managers interested in talking to you, the recruiter will set up a few meetings (typically a 30-minute phone conversation).

These meetings with potential managers are not interviews. You shouldn’t be asked to answer difficult questions, but you’re speaking with your potential future boss, so keep that in mind. Also, the manager needs to want you on their team if you want to work for them. The calls tend to be 30 minutes of informal conversation. Managers with openings are often eager to find a candidate that made it past step 5, so it’s often more of an opportunity for you to rank the teams you’re interested in and ask them questions that give you a good sense on whether you’ll enjoy working with that team.

With luck, that manager will also want you in their team and your team will be chosen. Then things move quickly to the final 2 steps.

NOTE: if you don’t get matched to any team with an open position, you won’t get an offer. It is important to keep that in mind.

7. Pre-review Committee

Once you’ve been matched to a team, the recruiter puts together the review packet for approval by the pre-review committee.

The function of the pre-review committee is to calibrate the hiring bar across the many hiring committees. There are 100s of hiring committees, but only a few pre-review committees who help bring consistency across the many hiring committees. [4]

In addition, the pre-review committee helps discuss your compensation. Pre-review committees are composed or very senior Google employees and are thus in a better position to review and discuss your compensation and calibrate it.

8. SVP review

This is the final step. The Google SVP group reviews every candidate that passes through all of the steps before it. They are the final offer approvers. They do company-wide calibration. It is only after this step that you get your official Google offer.

Additional notes

Looking at the overall funnel and the stats I’ve found, it seems that here are the odds of getting an offer are 0.3-0.5% overall. This means that the process is going to be quite rigorous.

If you’re curious, I estimated based on some online research the percentage of folks that get an offer at Google by interview stage. That’s all based on a ton of estimates, and thus not super helpful, but I found it helpful to keep things in perspective as I went through the process. It was a good reminder to prepare hard, hope for the best, but be prepared for a bad outcome. The process is optimized to minimize false positives, thus many people apply and interview multiple times before getting an offer.

Stats (mostly quoted above)

  • Google gets about 3M resumes a year (as of 2014 [2])
  • Google added about 9k employees to its headcount between 2014 and 2015 [7]
  • A 0.3% to 0.5% overall hiring rate would yield between 9-15k hires out of 3M applicants. That range seems about right based on attrition and offers rescinded.

This breaks down roughly as follows, by stage:

  • Resume screening: based on the overall yield of 0.3% to 0.5% and pass rates used below, it seems that about 35% of applicants pass this step. That’s ~1M per year that pass this step, ~1.3% of which will ultimately get an offer.
  • Got a phone interview: 10% pass this step [8], that’s ~100k per year, ~13% of which will get an offer.
  • Onsite interview/Hiring committee approval: 10-20% pass this step, ~15k per year, 90% of which will get an offer.
  • Pre-review and SVP review: 90% pass these steps (~13.5k per year final offers estimated)

References

[1] https://www.forbes.com/sites/stanphelps/2014/08/05/cracking-into-google-the-15-reasons-why-over-2-million-people-apply-each-year/

[2] About Sept 2013 to Sept 2014, “The year Bacon was there, he says that Google received about 3 million resumes.” https://www.fastcompany.com/3052371/a-former-google-recruiter-reveals-the-biggest-resume-mistakes

[3] https://www.themuse.com/advice/43-resume-tips-that-will-help-you-get-hired

[4] http://www.crackingthepminterview.com/

[5] https://www.quora.com/What-happens-in-the-pre-review-and-svp-review-steps-of-the-Google-software-engineering-application-process | https://www.quora.com/What-percentage-of-applicants-that-make-it-to-Googles-hiring-committee-get-approved

[6] “…generally about 10-12% are not extended offers.” https://www.quora.com/My-Google-recruiter-has-asked-me-about-my-current-compensation-and-external-references-Whats-the-probability-of-not-getting-an-offer-from-this-point/answer/Bob-See

[7] From quarterly earnings reports, March 31 2014 headcount (46,170) vs March 31 2015 (55,419) headcount, a 9,249 increase. https://www.quora.com/How-many-employees-does-Google-have/answer/Kelvin-Ho

[8] Re: the phone interview, “About 1/10 candidates pass this step…” https://www.reddit.com/r/cscareerquestions/comments/1z97rx/from_a_googler_the_google_interview_process/

Joining Google

I’m embarking on a new journey in my career and I’m incredibly excited for what’s to come. I will be joining the Google Product Management team, focused on Google Hire [1].

This is an exciting next step for me and one that I wouldn’t have considered even just a year ago. Google is a company that I’ve admired since my middle school years.

A Google fanboy

When I first discovered the internet, I started building a local web directory, similar to Yahoo!, which linked to great websites. That project didn’t go anywhere, I was a kid with lots of curiosity but no knowledge or resources on how to build a product. However, I was very keen on the idea of making the web more accessible to everyone. When I discovered Google Search, I was blown away. Over time I discovered Gmail, Google Maps, Google Earth, and Google Docs. These were all revolutionary in and of themselves. Today, I use 5 to 10 Google products every day, and I’m as much of a Google fan as I was in the early days.

When I told my parents that I’d go to work for Google my mom said: “It’s about time, you’ve always been making me use all those Google products.”

A bit about my journey

After getting an engineering degree from MIT in Chemical-Biological Engineering, I thought that my technical and analytical skills were quite polished. I pursued a consulting career to learn more about business.

My 3 years in consulting at Accenture helped me learn about enterprise clients, financial forecasting, planning, writing business cases, project management, and IT delivery. It was a great experience and I considered staying in consulting for my entire career. However, a part of me wanted to explore tech and startups. I moved to San Francisco in 2012 and, surrounded by folks in tech, decided to go for it when BloomReach knocked on my door and asked me to interview for a Product Engagement Management role.

A note I’d make about this time: while a consultant at Accenture, I considered working at Google. However, I wasn’t qualified for the jobs that I was interested in. I was either too junior or had no relevant experience. I never applied.

I joined BloomReach, a Silicon Valley-based tech startup, in 2013. My time at a startup has been an amazing learning experience. I dabbled in problems spanning customer success, sales & go to market, engineering, people & operations, and more. I got to shape my role and spend more time in the areas I was interested in. The learnings I had were based on real startup situations and market challenges. I can’t imagine a better way to have learned.

BloomReach also satiated my thirst for knowledge about product development. Deep passion for technology always fueled me and being able to learn about it while surrounded by brilliant engineers was a privilege. Being at a startup allowed me to transition into product management with no CS or MBA degrees, something that would have been much harder in a big company. [2]

I got a message from a Google recruiter about 1-2 years ago. At the time, I had hesitations joining a large company. I liked startups and wanted my next role to be at a company even smaller than BloomReach. I also had hesitations that my current PM experience and training was sufficient to pass the interviews at Google, a place known for still having a technical interview that tests you for knowledge on software engineering fundamentals if you want to join as a PM.

Over the last 4 years at BloomReach, I’ve had the fortune of working alongside some of the smartest individuals I’ve met. Some came from small startups, others from companies like Microsoft, eBay, Bain, Google, and more. Some had Computer Science backgrounds, others had MBAs, yet others had neither of those. Yet, they all had a ton to contribute to BloomReach as it has grown.

As I entertained career options after BloomReach, I focused on the people, company culture, and values. It was the same criteria that led me to BloomReach four years ago, which worked out extremely well for me. Why change those criteria when it worked so well? I wanted to be surrounded by a world-class product team with many individuals I could learn a lot from.  After speaking to many people at Google I decided to go for it, relaxing my prior requirement of my next role being at a small company.

Looking forward

Google has a world-class product and engineering organization. While I’m eager to work side-by-side with them, I’m aware of some of the challenges of moving to a large company. Initiatives at Google are often killed by management if they don’t show progress, you may end up working on a product or area that’s not your first choice, and the role may get more specialized or narrow than you originally wished for. I will keep this in mind as I navigate Google over the next few years.

On the flip side, I look forward to making the most of the opportunities to learn from people at the peak of their fields. I’m also eager to make a significant impact on a company that I’ve long admired.

[1] https://hire.google.com/
[2] https://omareduardo.com/2017/05/21/my-transition-into-product-management-from-a-non-technical-background/
[3] See more resources at https://omareduardo.com/2017/07/08/resources-when-transitioning-into-product-management/

Resources when transitioning into Product Management

A reader was curious as to what resources I found most helpful while transitioning into Product Management from a non-technical background [1]. Below is a list of things that I have found both helpful and rewarding, which are mostly about Product Management related topics. Most of the online resources are free. I’ll update this with new resources later on as I learn more.

Note: Product Management is done quite differently in different companies, but the resources below are applicable across a wide range of companies and roles.

General Management

Design

Agile

Technical knowledge

Entrepreneurship & Product Strategy


[1] Post inspired by a question a reader submitted via Medium on https://omareduardo.com/2017/05/21/my-transition-into-product-management-from-a-non-technical-background/

My transition into Product Management from a ‘non-technical’ background 

It will soon be 3 years since I transitioned into Product Management full-time. Prior to that, here is what my résumé included.

  • Bachelor’s in Chemical Engineering
  • Healthcare Consulting (3 years)
  • Customer Success Management (1 year)

I then transitioned into Enterprise Software Product Management at BloomReach, a Software-as-a-Service (SaaS) company. It was particularly important to me to do Product Management (PM) at a company in which Software is the core product.

In my specific case, the opportunity to transition was a mix of preparation and luck. In this article, I want to highlight some of the more practical aspects of my transition. I want to offer it as one sample journey that didn’t involve going back to school for either Computer Science training nor an MBA.

Personal awareness and setting a goal.

The first step to transition into PM was being clear in what I wanted to do. Without this clarity of mind, I doubt that the transition would have ever happened. The reason I quit consulting to join a Silicon Valley startup was to learn how to lead in a startup environment. In particular, it was important to me to gain skills that would be relevant when building and growing a new company.

With three years of consulting experience and working in a Customer Success role at a technology startup, I had a great set of skills that helped me engage successfully with enterprise customers. I understood my customers’ businesses and could effectively position our product so that the customer crisply understood our value. I was fluent in business talk — talking to an executive about ROI, year-over-year growth, market trends, opportunity cost, etc. became second nature to me. Given this level of comfort, I decided that it was time for the next phase in my quest to build skills relevant to building and growing a new company.

At the recommendation of a mentor, I wrote down what I wanted to be able to deliver over the next year. My keen interest, I realized, was to gain the necessary skills to understand and influence the core product. As a software company, it is the product that carries the most weight in the success of the company. A PM is best equipped to influence the product and, I realized, the gap between my skillset at the skillset I needed for a PM job was centered around product design and technical understanding. Developing those skills was within my power — there are many great online resources for this. Also, working at a technology startup in Silicon Valley I was surrounded by brilliant minds that could assist me in the process.

Communicating my intent unambiguously.

Having clarity was crucial as a first step. The next step was more important. I communicated clearly and unambiguously my intent. I told my boss that I wasn’t interested in moving up the ladder within my current team, the logical next step in my career. Instead, I wanted to spend any of my discretionary time at work on projects that would allow me to transition into Product Management.

Some people within upper management were surprised by how candid I was on this point — it isn’t every day that an ambitious millennial comes to their manager refusing a potential promotion. I will admit, there was risk taking this step — I could end up not getting promoted within my team nor able to transition into Product Management. I considered this. However, if being clear on this point could aid, even in the slightest, my chances of moving into PM it was worth it.

Preparing for the next step through a project.

At the time, this wasn’t as clear to me as it is now. However, the most important next step was getting involved in the right project. Doing that wouldn’t have been possible, however, if I hadn’t spent my time closing some of my knowledge gaps on product and technology.

I spoke to other Product Managers and read up on the job. I also asked a lot of questions about how our product worked. A nice engineer gave me a quick overview of Hadoop and MapReduce. An Integrations guy taught me how to see in the web-browser when our JavaScript tracking pixel ‘fired’ and see if there was anything wrong with it. A product manager taught me how she worked with the design and engineering teams to define a new feature and sequence its execution. Our data analysts helped me get SQL Workbench setup on my computer and taught me basic SQL scripting to get data off of our analytics databases. Yet some other nice person taught me what an API call was, what it looked like, how it was executed, and how the customer would work with the response. Someone explained to me that the Cloud I spoke of was just a bunch of servers on Amazon Web Services (AWS). In my spare time, I did a few programming exercises in HTML, CSS, JavaScript and jQuery to better understand what the hell was going on when I browsed to a website.

All in all, this was a time of just learning the basics of many technologies so that I could build a baseline framework in my head of how our cloud product worked. This made me feel more comfortable talking about the product to customers and developers integrating our product.

I also found it helpful to learn about the software development process. Learning about Agile Development, scrums, PRDs and design tools was helpful in this regard.

I will be perfectly candid here, I was searching for a clear list of things to learn. I wanted something titled “The perfect guide to all things technical that you must learn to become a Product Manager.” I never came across such a guide. If you are looking for something similar, I find the following exercise to be more helpful. Just pick any service that seems interesting and learn about the components that were used to build it. For example, a simple search about how was Facebook built yields answers such as this and this. Also, kind folks over at Quora answer just about any question people have.

A project to showcase readiness.

The next step is where readiness and luck both played a role. A few months after I explicitly asked to spend my discretionary time on Product Management activities, an initiative with a top client came up. It was an initiative that required a mix of customer success, integrations, and product management skills. It also happened to be related to our new product, which I had spent my spare time learning about.

An executive within the company endorsed the idea of having me as the ‘glue’ between the customer and engineering for that initiative. The other Product Managers didn’t have the time to do this so I would work directly with the executive in charge of the product to deliver this initiative.

This wouldn’t have happened if I hadn’t been clear with my boss about my intent to focus on Product Management. It also wouldn’t have happened if I hadn’t done well at my primary function in Customer Success.

Ship and wait for the next opportunity.

Once on this project, it was a matter of dedicating all that I had to ensure that it was successful. I had to work with the customer to understand requirements and clarify prioritization, worked with engineering to design the product functionality, and do a lot of project management to ensure things were done on time. The project was executed smoothly and it showcased well.

Once this had been completed, the timing was on my side. The Product Management team had a few openings and it was only natural for me to transition into a junior role within the team.

A helpful framework

Many things could have been different in my story. I may not have gotten an opportunity within BloomReach to transition into PM, in which case I would have had to look elsewhere. Or maybe it could have taken longer. But, there were a few crucial steps that I strongly believed can help you also maximize your chances of a transition into Product Management.

Be clear on why you want to transition into Product Management and communicate it. Everything else is much easier if you have clarity of purpose on this. Be willing to give up other tempting opportunities to focus on what truly matters to you.

Take the risk and put in the time and effort. When I started learning more about the product, a Product Manager at BloomReach candidly told me that it was possible that an opportunity within BloomReach may never arise for me to transition into Product Management. However, not letting that deter me was key to continue focusing on learning and growing into what would eventually become my opportunity to move into a Product Management role.

Find a logical adjacent move to make. My journey into Product Management is filled with adjacent moves. From a bachelor’s in Chemical Engineering, I went into Technology Consulting. I had strong analytical skills but needed to learn business and project management. From there I moved into Management Consulting. I had good general business skills and financial acumen but could improve in Strategy and Business Transformation processes. This then opened the door to join a Customer Success team in a technology startup where I could contribute broad business skills and learn about technology and Silicon Valley. Finally, with this broad knowledge of business and diving deep into the product, the next adjacent step for me was the PM role.

Learn, learn and learn. All of these adjacent transitions were enabled by doing a ton of learning. I personally read up a ton about our products and the technologies that we used. A popular option in Silicon Valley is to build your own website or app. You can partner with someone who’s more technically or business savvy, depending on your skillset, and build a simple app or web browser plug-in. The process of figuring out what to build, what features to prioritize, how to build it, etc. will start giving you an idea of the product management process. You can also read other books or online sources. Here are a few I used.

Volunteer your time to help on your area of interest. This is how you find sponsors! Every transition I’ve made within a company, whether a company such as Accenture with over 200k employees or BloomReach with less than 150 at the time, came after a more established senior person endorsed my transition. When I moved from System Integrations consulting into Management Consulting at Accenture it was thanks to the endorsement of a Senior Manager I helped on my spare time. Moving into Product Management required the endorsement of my boss, an executive I worked with, and our CTO whom I had a chance to interact with thanks to the project I mentioned above.

I hope that this helps you in your journey. If it does, I’d love to hear from you!

To do your best work, stop fragmenting your attention.

Last year, I was introduced to Slack, the new way to communicate among teams. If you’ve never heard of Slack, in essence, it’s chat rooms that anyone in your company can join. But instead of calling them chat rooms, Slack calls them channels.

I hated it. And not because I disliked the app, it’s actually quite nice. It has a great user interface and makes you want to use it. You can also respond with a like, emoji or GIF when words can’t explain your feelings. Millennials and non-millennials alike seem to be enjoying this quite a bit.

I disliked the introduction of Slack because it represented yet another distraction. Another tool that would give me a slight communication benefit at the expense of focus. I didn’t only dislike Slack. I disliked Slack and every unnecessary meeting, email, instant message or “quick question” interruption at my desk.

To understand why this is such a big problem, at least for me, let’s spend 100 hours in meditation together.

It started with a meditation insight

Lucky for you, I’ve already done this part. So, we can skip the meditating part for this conversation.

Two years into my consulting job, I took 2 weeks off from work to meditate. I joined a 10-day Vipassana meditation retreat. This is the real deal, 10 days in silent meditation. No reading, writing or talking. No electronic devices permitted. The only exception? An alarm clock, so that I could wake up at 4:00 a.m. to get ready for the first meditation session at 4:30 a.m. During this 2-week vacation, I spent 10 hours each day meditating.

If there is one thing that I took from that time, it was that most of the stress in my life comes from a fragmented mind. Fixing this is something that is within my power. I control my mind, I control what goes into it and what I chose to focus it on.

I went back to work the Monday after the meditation retreat ended. Although nothing drastic changed, I started to notice little things. I noticed, for example, how the “new email” notification on my phone and my laptop affected me. That little notification indicated that I had a new email to read. It asked me to decide between checking the new email now or keep working. Without any information about the email, I had no way to know how important it was. This created a source of conflict and anxiety in me.

It took me 10 days of silent meditation to be able to observe how this small situation caused anxiety. It may seem a minor issue, but this would happen dozens of times throughout the day. The cumulative effect is quite damaging.

You may not have spent 10 days as a hermit meditating, but whether you realize it or not, notifications like these are driving you crazy.

Disable your notifications

The tools are not bad in and of themselves. In fact, thank goodness for email. The problem is really about people and expectations. (Slack, it’s not  you, it’s me.)

Let’s go back to my post-meditation retreat realization.

I knew that email notifications were (1) distracting me from the task at hand, and (2) causing me anxiety. I pondered this for a while. As a proud quick-responder, I used to respond to emails within minutes from having received it. I considered it a core part of being a responsive and caring team member. As a consultant, clients were paying hundreds of dollars per hour of my time. Responding immediately to their requests seemed crucial.

After enough deliberation, I concluded that my 5-minute email response expectation wasn’t helping anyone. If it only took me 5 minutes to think up and type an answer, it definitely was not an enlightening thought. I should carve out longer time to answer the difficult questions that really stretched my thinking.

I turned off my email notifications. This dreaded notification popup was no longer there.

outlook-new-email-notification

I wish that I could tell you disabling email notifications fixed my problems right away. It didn’t. In fact, it was worse for a while. I was nervous that a new important email would have come in. But over time, this changed, and I found myself focusing for longer stretches of time.

As a side benefit, I started spending less time in my inbox overall, since I could batch my responses. Another benefit, group email chains would be more complete by the time I got to them. Often questions asked would have been answered by a colleague, no longer requiring my response. Double win.

I haven’t turned back on email notifications on my work computer nor on my phone ever since. The last 5 years have been much happier thanks to that.

Batch all communications

I’ve continued to use Slack at work. However, similar to email and IM, disabling all notifications is key to allow time for focus. By batching all my Slack reading time into 2-3 reading blocks during the day, along with emails and IMs, the rest of the day can be freed up to think through the more intricate problems.

Handle the urgent and important

What about urgent and important issues, you may wonder? The truly urgent and important items should be a rarity. If many things are urgent, then nothing truly is.

Given that urgent issues are rare, they merit being handled using a different process. Urgent communications should not go to the same Inbox as everything else. For urgent issues, people should have a different mechanism to reach the right person. For time-sensitive, critical customer issues, our customers have a 24/7 support line that will get the right engineer on the issue within minutes. As such, truly urgent issues don’t rely on a single point of failure, me, remaining slave to my phone or computer. It is crucial to find such a reliable mechanism for any important type of urgent issue.

Give your best to each situation 

Reducing notifications and other distractions to a minimum is crucial in order to be present and do good, mentally challenging, work. A fragmented mind will lose to a focused mind in just about everything. If you’re a knowledge worker, your work requires you to be truly present and contribute your best thinking.

Disabling notifications and blocking out discrete, time-bound chunks of time on your calendar for all communications helps you regain your sanity. It allows you to regain long, uninterrupted blocks of time to do deeper thinking and planning. It allows you to bring your better self to all settings. When in a meeting, you don’t need to peek at your Inbox or Slack. You are physically at the meeting because you thought that it was an important meeting to attend, so make sure that your mind is also present. When talking to a colleague, that’s all that you should be doing. When reading and responding to your email or Slack messages, do just that, and give others the very best thinking that your mind can muster in your email responses. No half-assed responses.